Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/59625
Title: | The public image of firms | Authors: | Lim, Shu Cheng Ng, Edwin Mong Choon Tan, Hui Kiaw |
Keywords: | DRNTU::Business | Issue Date: | 1995 | Abstract: | In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a company, and to recommend steps that a company can take to enhance its public image. | URI: | http://hdl.handle.net/10356/59625 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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LIM_SHU_CHENG_1995.pdf Restricted Access | Main Report | 14.74 MB | Adobe PDF | View/Open |
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