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Title: The public image of firms
Authors: Lim, Shu Cheng
Ng, Edwin Mong Choon
Tan, Hui Kiaw
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a company, and to recommend steps that a company can take to enhance its public image.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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