Measurement of corporate social responsibility (CSR) of a social enterprise in Singapore, NTUC FairPrice

Abstract

The popularisation of Corporate Social Responsibility (CSR) in today’s society has witnessed the resurgence of debates among literatures in understanding the concepts of CSR. This study will seek to understand CSR level of the Singapore Supermarket Industry while in tandem, analyse through an economic perspective using a framework of Private Benefits and External Benefits (or externalities).

Argumentatively, a distinction between the returns of CSR to social enterprises and private corporations will be made in relation to two supermarkets – FairPrice and Giant, whereby findings attained will demonstrate higher rewards gained for the former when engaging in CSR. Additionally, because of FairPrice’s affiliation to the labour movement (NTUC), the critical role of sentiments towards NTUC will be extensively studied in the report with relation to how it affects CSR level of the supermarket.