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Title: Measuring influence in the family decision making process
Authors: Lau, Teck Sien
Sng, Siok Wei
Tan, Lilian Siew Hong
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: Family Consumer Research is an area that has attracted a lot of research attention and effort from academics and marketers. However, the emphasis has been largely on the influence of spouses. Hence, most research studies have neglected the role children play in family decisions. The degree and nature of children's influence in family decision making have not been satisfactorily established. The purpose of this report is to research and further extend the present body of knowledge in this area.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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