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https://hdl.handle.net/10356/59702| Title: | A case study of Lexus in the Singapore automobile industry | Authors: | Ong, Eddie Hsing Jen Chia, Keith Min-Yu Sim, Vincent Chin Siong |
Keywords: | DRNTU::Business | Issue Date: | 1995 | Abstract: | The launch of Lexus in Singapore marks the birth of a juggernaut in the luxury car market which has traditionally been dominated by the European ‘masters’. | URI: | http://hdl.handle.net/10356/59702 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| EDDIE_ONG_HSING_JEN_1995.pdf Restricted Access | Main Report | 9.01 MB | Adobe PDF | View/Open |
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