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Title: The erection of switching barriers in the express package delivery industry
Authors: Neo, Hwee Koon
Tan, Hwee Hwee
Wong, Fui Sze
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: Making the best out of your current customers has become a common focus for many firms operating in the product or service industries. 2 strategies (defensive) that can be applied by these firms are the cultivation of customer satisfaction by stepping up service quality, or, the building of barriers that would enhance the probability of return patronage.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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