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https://hdl.handle.net/10356/59710| Title: | A cross cultural study on freudian symbolism | Authors: | Ng, Annie Wei Jiun Tan, Siew Lee Tan, Thong Yang |
Keywords: | DRNTU::Business | Issue Date: | 1995 | Abstract: | Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements. | URI: | http://hdl.handle.net/10356/59710 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NG_WEI_JIUN_ANNIE_1995.pdf Restricted Access | Main Report | 10.16 MB | Adobe PDF | View/Open |
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