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Title: A cross cultural study on freudian symbolism
Authors: Ng, Annie Wei Jiun
Tan, Siew Lee
Tan, Thong Yang
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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