Please use this identifier to cite or link to this item:
|Title:||A cross cultural study on freudian symbolism||Authors:||Ng, Annie Wei Jiun
Tan, Siew Lee
Tan, Thong Yang
|Keywords:||DRNTU::Business||Issue Date:||1995||Abstract:||Advertisers around the world have been using the technique of subliminal images in their advertisements to attract consumers on a subconscious level. In the experiment reported here, we investigate the effectiveness of the usage of sexual or phallic imbeds in advertisements.||URI:||http://hdl.handle.net/10356/59710||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.