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Title: Behavioral aspect of design and marketing of financial products
Authors: Ong, Siong Teck
Tan, Tick Siang
Seah, Pei Yong
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: There is a substantial body of evidence which shows that investors are not always indifferent among identical cash flows that are framed differently. This implies that it is possible for financial products marketers to manipulate decision frames to better promote their products. However, no study has yet been conducted in Singapore to test the impact of framing on consumer behaviour. The purpose of this present study is therefore to find out if the above phenomenon applies in the local context.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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