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Title: Consumer satisfaction of services : conceptual relationships & consequences
Authors: Quah, Gilbert Leek Chiak
Ter, Yeow Ming
Tan, Valerie Hsu Phen
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: Consumer Satisfaction, as a strategic Issue in business management, has recently emerged as a key thrust for success and greater profitability for future developed and saturated markets. The need to satisfy consumer of service becomes more pertinent as the present service industry continues to lead in growth and more traditionally product or production enterprises redefine their businesses as service providers. However, independent researchers into service management and satisfaction have yielded competing views on the conceptual foundations of service quality and consumer satisfaction.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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