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Title: Toilet soap vs shower creams/liquids/gels : a marketing perspective
Authors: Chin, See See
Koh, Poh San
Seetoh, Mun Kit
Keywords: DRNTU::Business
Issue Date: 1994
Abstract: With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the consumers' perception of these two bathing products. In addition, the marketing strategies adopted by the marketers was also analyzed.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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