Please use this identifier to cite or link to this item:
Title: Market screening model
Authors: Kho, Soo Pei
Lau, Mun Yee
Ng, Sharon Ling Ling
Keywords: DRNTU::Business
Issue Date: 1994
Abstract: It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Main Report10.9 MBAdobe PDFView/Open

Page view(s) 5

checked on Oct 25, 2020

Download(s) 5

checked on Oct 25, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.