Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/59826
Title: Market screening model
Authors: Kho, Soo Pei
Lau, Mun Yee
Ng, Sharon Ling Ling
Keywords: DRNTU::Business
Issue Date: 1994
Abstract: It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas.
URI: http://hdl.handle.net/10356/59826
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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