Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/59826| Title: | Market screening model | Authors: | Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling |
Keywords: | DRNTU::Business | Issue Date: | 1994 | Abstract: | It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas. | URI: | http://hdl.handle.net/10356/59826 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| KHO_SOO_PEI_1994.pdf Restricted Access | Main Report | 10.9 MB | Adobe PDF | View/Open |
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