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Title: The advertising dilemma
Authors: Cheah, Sin Wei
Tan, Susie Lian Hua
Lim, Dominic Kwang Wei
Keywords: DRNTU::Business
Issue Date: 1994
Abstract: The revision of advertising rules by the legal profession in Singapore coupled with the floating of the advertising rules by the twelve accountants triggered off a renewed interest in the advertising issue by the accounting profession. These were the impetus for this study.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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