Please use this identifier to cite or link to this item:
Title: Competitive strategies for small business in optical pick-up manufacturing
Authors: Ge, Guo Zheng
Zhang, Jing
Keywords: DRNTU::Engineering::Manufacturing
Issue Date: 2001
Abstract: In a fast clockspeed industry, supply chain and technology chain management is of paramount importance. The goal of this project is to evaluate the current state of the technology of the company (HongGuan Technologies (S) Pte Ltd), and to propose competitive strategies for the company to gain advantages and sustain its long-term growth. We started our project with analysis in two aspects: supply chain and technology chain. Based on the supply chain analysis, we positioned the company's status quo as in a promising market but not in advantageous stand. Its supply chain is monopolized by limited number of customers. So, we propose that the company expand its business either upstream or downstream the supply chain. The study on the technology chain shows the company's expertise in mass production and strong R&D capabilities, which justifies the strategy of business expansion. After this propose, we tried to bring out a preliminary business plan as a roadmap for the company to enter the business of fabricating objective lens, which is one of the most value-added parts in the whole OPU production chain. In the plan, market analysis is made, design and patents, materials and equipments selections are proposed, and capacity planning and plant location are analyzed, finally a simple financial analysis is also presented.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SMA Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
Main Report2.16 MBAdobe PDFView/Open

Page view(s)

Updated on Feb 28, 2021


Updated on Feb 28, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.