Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/60573
Title: An experimental study on beer distribution game : impact of inventory visibility and business intelligence on supply chain
Authors: Li, Xiang
Liew, Zhong Yao
Pham Tran Quynh Trang
Keywords: DRNTU::Engineering::Manufacturing
Issue Date: 2004
Abstract: This project examined the impact of inventory visibility and business intelligence on supply chain by carrying out a series of experiments based on the popular Beer Distribution Game. These experiments are conducted in the context of simple, serial supply chain with 4 echelons at two institutions ofhigher learning in Singapore. Instead of implementing the experiments in the traditional board or online beer game setting, a modified model of the game was developed. The experiment was conducted as a business competition whereby participants physically involved in the supply-chain business of selling fast moving consumer products (FMCG).
URI: http://hdl.handle.net/10356/60573
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SMA Theses

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