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https://hdl.handle.net/10356/6194| Title: | E-brands and e-process | Authors: | Ng, Boon Lan. | Keywords: | DRNTU::Engineering::Systems engineering | Issue Date: | 2003 | Abstract: | This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives. | URI: | http://hdl.handle.net/10356/6194 | Schools: | School of Mechanical and Production Engineering | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | MAE Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| MAE-THESES_669.pdf Restricted Access | 2.59 MB | Adobe PDF | View/Open |
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