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dc.contributor.authorOh, Poh Chengen_US
dc.description.abstractThe approach of customer relationship management is to enhance the selected group of customers’ experience with a company’s products and services through retention of these customers.The strategy is employed to win the mind-share of customers and translate that into long-term profitability of the company through repeated product ownership, recommendations or services. By using this strategy and approach, customers will have the tendencies to stay longer with the company through subsequent product or service repurchases and will recommend the company’s products and services to others.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Engineering::Industrial engineering
dc.titleCustomer-service management : a case in a multi-national companyen_US
dc.contributor.supervisorKam, Booi Chungen_US
dc.contributor.schoolSchool of Mechanical and Production Engineeringen_US
dc.description.degreeMaster of Science (Logistics)en_US
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