Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/62387
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dc.contributor.authorNeo, Lucas Shao Rong
dc.date.accessioned2015-03-27T01:20:43Z
dc.date.available2015-03-27T01:20:43Z
dc.date.copyright2015en_US
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/10356/62387
dc.description.abstractIn today’s technological landscape, organizations and individuals alike are creating immense amounts of digital data daily and are seeking to derive insights from it. This project posits that self-tracking, as a social phenomenon, is surfacing concurrent to the Big Data movement and will shift the epistemology and ontology of the Self. Utilizing semi-structured interviews, 14 respondents were asked for their perceived changes in self-knowledge and their stance toward organizational Big Data. Based on the findings, the culture of objectivity is ascertained to be the social basis underlying the emphasis on data-driven decisions. As the social aspect of self-tracking was significant for the respondents, inter-subjectivity is also deemed to remain relevant in the epistemology of the Self. Lastly, instead of being active rejecters of organizational analytics, self-trackers are in dialogue with it and are adept navigators of the Big Data sphere. Observing that demographic differences in access to self-tracking do exist, the potential consequences of inequality are discussed.en_US
dc.format.extent30 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Sociology::Social changeen_US
dc.titleBig data and us : exploring the socio-cultural relationship between self-tracking, big data, and the selfen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLaavanya Kathiraveluen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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