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Title: Big data and us : exploring the socio-cultural relationship between self-tracking, big data, and the self
Authors: Neo, Lucas Shao Rong
Keywords: DRNTU::Social sciences::Sociology::Social change
Issue Date: 2015
Abstract: In today’s technological landscape, organizations and individuals alike are creating immense amounts of digital data daily and are seeking to derive insights from it. This project posits that self-tracking, as a social phenomenon, is surfacing concurrent to the Big Data movement and will shift the epistemology and ontology of the Self. Utilizing semi-structured interviews, 14 respondents were asked for their perceived changes in self-knowledge and their stance toward organizational Big Data. Based on the findings, the culture of objectivity is ascertained to be the social basis underlying the emphasis on data-driven decisions. As the social aspect of self-tracking was significant for the respondents, inter-subjectivity is also deemed to remain relevant in the epistemology of the Self. Lastly, instead of being active rejecters of organizational analytics, self-trackers are in dialogue with it and are adept navigators of the Big Data sphere. Observing that demographic differences in access to self-tracking do exist, the potential consequences of inequality are discussed.
Schools: School of Humanities and Social Sciences 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)

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