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dc.contributor.authorSoo, Xiao Ting
dc.description.abstractRecent years have seen an exponential growth in skin care consumerism. The late-modern beauty industry is dominant in the ‘flawless’ category of advertising, which sees the intensive sales of anti-ageing products, as youthful-looking skin becomes the new ideal. This study seeks to examine discourses on anti-ageing mythology, Singaporean Women’s attitudes toward skin care regimens and whether they find beauty imagery in media aspirational. The Critical Theory framework is used to analyze data collected through in-depth interviews with ten women of ages 18 to 58. Findings indicate that beauty culture operates as a “false consciousness” which manipulates individual needs and perceptions through symbolizations such as beauty ideals. This paper concludes that women adhere to commercial skin care routines and interpret beauty imagery as aspirational, despite exhibiting distrust towards manipulative advertising.en_US
dc.format.extent31 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Sociologyen_US
dc.titleThe anti-ageing myth : a study on advertising imagery, beauty ideal and women in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorPremchand Varma Dommarajuen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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