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Title: Speak your mind SG
Authors: Chan, Andrew Jialiang
Chua, Russell Jian Wai
Khoo, Yin Suen
Yeo, Ying Ying
Keywords: DRNTU::Social sciences::Communication
Issue Date: 2015
Abstract: Speak Your Mind SG is an upstream health promotion campaign aimed at promoting greater awareness about optimal mental well-being amongst teachers in Singapore. This community-based campaign is planned and executed by four final-year students of the Wee Kim Wee School of Communication and Information. While work-related stress is an inevitable part of today’s contemporary and fast-paced world, some professions are thought to experience greater levels of stress, and hence higher vulnerability to poor mental well-being. The teaching profession has been identified as one such profession. Speak Your Mind SG was hence conceptualized to help teachers enhance their mental well-being. Targeted at pre- and in-service teachers, the campaign utilises Health Promotion Board’s five components of mental well-being to educate teachers on ways to optimize their mental well-being. Through a three-stage approach - communicate, educate and initiate - the campaign aims to create a work environment with strong peer-to-peer systems where teachers can find support and encouragement when faced with work challenges. This paper contains primary and secondary research detailing the state of mental wellbeing amongst Singapore teachers. It explains the frameworks guiding the overarching campaign strategies, tactics and campaign execution. The campaign is evaluated using tracking test surveys and concurrent message research. Finally, the paper discusses potential risks and assumptions involved in the campaign and suggests possible areas and directions for future research. This paper also includes original documents, collaterals and diagrams in the appendices for further reference.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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