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Title: Baby steps campaign
Authors: Chua, Ying Ying
Leung, Yan Wah
Lim, Tracy Sze Li
Ang, Meryl Xin Jie
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2015
Abstract: Baby Steps was a publicity and promotional campaign that focused on the issue of teenage pregnancy. Through raising awareness about the challenges faced by pregnant teenagers, the team aimed to raise willingness of youths to help their pregnant peers. The campaign also aimed to raise awareness of Babes Pregnancy Crisis Support Limited, to improve youth's abilities to help their pregnant peers in times of need. The campaign was shaped by the DAGMAR model and insights from an extensive primary research conducted by the team in October 2014.
Schools: Wee Kim Wee School of Communication and Information 
Organisations: Babes Pregnancy Crisis Support Limited
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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