Innersery : here’s to never growing up – a visual communication exploration in awakening the inner child in adults

Abstract

The leading psychological theories by Jean Piaget and Lev Vygotsky show that cultivating the mind of a child is the first step to foster creativity in adulthood. The key interest of this research study is to identify how tapping into one’s inner child, a universal concept formulated by Carl Jung, is resourceful to motivate imagination and develop creativity. In the context of art and design, the study investigates how the concept of inner child can be integrated as a vehicle for design and idea generation. Similarly to the concept of inner child in art therapy, where individuals reaps positive effect by reflecting on one's childhood for healing and comfort. Therefore developing an understanding of one's childhood will also allow one to become a more reflective individual. Exploring the possibilities within the realm of Visual Communication, this research aims to deliver a series of publication, illustrative explorations and collaterals to convey the intangible concept of inner child into a brand identity project.