Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/63530
Title: Traffic management proposed electronic road pricing system
Authors: Ho, Eng Foo
Lim, Choon Fong
Poh, Leong Wee
Keywords: DRNTU::Business::General::Government policies
Issue Date: 1994
Abstract: The project is mainly divided into three sections in an attempt to review the land transport policies in Singapore. First, the study looks at the policies from the past to present and into the future. Essentially, it includes the concept planning (1971), Area Licensing Scheme, (ALS, 1975), whole-day ALS or Manual Road Pricing system, (MRP , 1994) and Proposed Electronic Road Pricing System, ERP (1997) . Second, a survey was conducted to study the impact of the ERP's implementation on the Singapore Commuters. The survey aims to look at their travel pattern, to find out about their perceived impacts of the ERP's implementation, to determine their awareness and . degree of knowledge of the ERP, and to estimate the 'optimal' congestion price of the ERP based on their self-reported time value. The analysis suggests that the present public transport was satisfactory in serving the Commuters. Hence, the majority (80%) felt that they would not be affected by the forthcoming implementation of the ERP . However, some expressed an interest in purchasing a vehicle (11.7%) or even drive to work (8 .3%) . Their knowledge of the ERP was confined to that of user pay philosophy, which refers to the payment of a surcharge based on its usage . Further, a number of people were unaware of the use of the smart card technology that was radically different from that of Hong Kong's. In addition, the value of travel time of the respondents was determined at approximately 71% of the wage rate, which gives an 'optimal' estimate of $3.45 surcharge. The excess of 15% over the present $3.00 surcharge was chiefly due to some estimates being upwardly biased. Last, it aims to find out how the government would be marketing the Proposed Electronic Road Pricing System since other countries, for instance Hong Kong's Electronic Road Pricing System (ERPS), had failed to implement despite after their extensive and successful testing. After a careful review of the situation in Hong Kong, a questionnaire was sent to the Ministry of Communications to solicit information on the government's marketing strategy of the ERP. Since the ERP is to automate the whole-day ALS initially, a summary of the public's view on this interim measure was provided and the implications of the review were then dealt with in 3 aspects - political pressure, timing and public perception. After a thorough review and analysis of both the survey administered and the public views of the whole-day ALS, this section sums up by recommending a marketing mix strategy - Price, Product, Place or Distribution and Promotion - to assist in solving the perceived problems.
URI: http://hdl.handle.net/10356/63530
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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