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Title: The potential for the use of planograms as a tool for merchandising productivity in provision shops catering to the lower socio-economic group
Authors: Tan, Li Ping
Teng, Tai Poh
Yak, Siew Hoon
Keywords: DRNTU::Business::Operations management::Business logistic
Issue Date: 1994
Abstract: Efficient utilisation of limited retail space is a problem faced by many provision shops. Due to intense competition and rapid increase in new products, retailers are compelled to evaluate their existing space management. This project undertakes a study of 2 provision shops to provide insights to address the above-mentioned problem. The data collected were used to generate a set of proposed planograms, specific to the 2 provision shops concerned. Upon the study, it is submitted that planogramming is a viable technique that provision shops can adopt In conclusion, it is recommended that franchise chains consider the acquisition of a computerised space management software.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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