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Title: Consumer behaviour : beer drinking in Singapore
Authors: Goh, Kia Lin
Lim, Bee Ling
Poh, Pei Shee
Keywords: DRNTU::Business
Issue Date: 1993
Abstract: As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment by offering an insight into the beer drinking behaviour of the local white-collar workers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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