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|Title:||Consumer behaviour : beer drinking in Singapore||Authors:||Goh, Kia Lin
Lim, Bee Ling
Poh, Pei Shee
|Keywords:||DRNTU::Business||Issue Date:||1993||Abstract:||As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment by offering an insight into the beer drinking behaviour of the local white-collar workers.||URI:||http://hdl.handle.net/10356/64346||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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