Please use this identifier to cite or link to this item:
Title: Marketing practices of supermarkets in Singapore
Authors: Sew, Kah Chun
Lim, Yu Yong
Pun, Teck Hua
Keywords: DRNTU::Business
Issue Date: 1992
Abstract: The supermarket scene in Singapore has largely been a peaceful one. The major players have co-existed and played complimentary roles in providing better products and services to the consumer. But, times have changed and so have the strategies adopted. From this study, the authors observed that the Singapore consumer has become more affluent and sophisticated. In response to these changes, the supermarkets adopted various strategies which tend to target the competitor's market segment. The major players are competing more vigorously for the same grocery-market. The survey confirmed that there is consistency in the marketing philosophy and the targeted consumer market of the supermarkets. Though there is no specific recipe for a successful supermarket, all indications lead to a key factor - location.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Main report8.85 MBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 25, 2020

Download(s) 50

Updated on Nov 25, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.