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dc.contributor.authorTan, Li Peng.en_US
dc.description.abstractThis report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Engineering::Industrial engineering::Human factors engineering-
dc.titleA study of consumer behavior in online mass customizationen_US
dc.contributor.supervisorHelander, Martin Erik Gustaven_US
dc.contributor.schoolSchool of Mechanical and Production Engineeringen_US
dc.description.degreeMaster of Science (Human Factors Engineering)en_US
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