Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/6481
Full metadata record
DC FieldValueLanguage
dc.contributor.authorTan, Li Peng.en_US
dc.date.accessioned2008-09-17T11:16:08Z-
dc.date.available2008-09-17T11:16:08Z-
dc.date.copyright2003en_US
dc.date.issued2003-
dc.identifier.urihttp://hdl.handle.net/10356/6481-
dc.description.abstractThis report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Engineering::Industrial engineering::Human factors engineering-
dc.titleA study of consumer behavior in online mass customizationen_US
dc.typeThesisen_US
dc.contributor.supervisorHelander, Martin Erik Gustaven_US
dc.contributor.schoolSchool of Mechanical and Production Engineeringen_US
dc.description.degreeMaster of Science (Human Factors Engineering)en_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:MAE Theses
Files in This Item:
File Description SizeFormat 
MAE-THESES_927.pdf
  Restricted Access
10.19 MBAdobe PDFView/Open

Page view(s) 50

265
Updated on Nov 30, 2020

Download(s) 10

4
Updated on Nov 30, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.