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Title: A study of consumer behavior in online mass customization
Authors: Tan, Li Peng.
Keywords: DRNTU::Engineering::Industrial engineering::Human factors engineering
Issue Date: 2003
Abstract: This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

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