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Title: Venturing into the Chinese market : a study of effective business venturing strategies for Singapore SMEs
Authors: Chang, Tino Shu Hao.
Tan, Mary Suan Mui.
Keywords: DRNTU::Engineering::Civil engineering::Construction management
Issue Date: 2004
Abstract: Outline the effectiveness of current assistances given by Singapore government, summarise various market entering modes available, analyse current business formation practices, discuss various marketing tools available and ultimately develop and establish a model for Singapore companies which wish to venture into the Chinese construction market.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CACS Theses

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