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https://hdl.handle.net/10356/6613
Title: | International marketing strategy for construction material suppliers in Singapore | Authors: | Wang, Hai Sheng | Keywords: | DRNTU::Engineering::Civil engineering::Construction management | Issue Date: | 2005 | Abstract: | Examine how international marketing strategy is applied among Singapore's construction material supply companies with a focus on international marketing analysis, international marketing strategy development and implementation. | URI: | http://hdl.handle.net/10356/6613 | Research Centres: | Centre for Advanced Construction Studies | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | CACS Theses |
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CACS_THESES_123.pdf Restricted Access | 11.09 MB | Adobe PDF | View/Open |
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