Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/66156
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dc.contributor.authorHeng, Wilma
dc.date.accessioned2016-03-14T02:00:47Z
dc.date.available2016-03-14T02:00:47Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10356/66156
dc.description.abstractThe consumption of organic food has become and increasingly popular trend in Singapore. This graduation project starts off by asking the broad question of what motivates Singaporean Youth to buy and consume organic food. After which, four hypotheses were made pertaining to educational level, health reasons, trust in organic food labels and the availability of organic food. Ten Singaporean Youth were interviewed and the results showed that health reasons and trust in organic food labels was what pushed these interviewees to consume organic food, thus proving hypothesis two and three. The theory of planned behavior and Schwartz’s value model was also used to explain organic food consumption behavior. From this paper it was proven that education in the benefits of organic food, health reasons and trust in labels and the need for more organic food is what really motivates these interviewees to consume organic food.en_US
dc.format.extent27 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciencesen_US
dc.titleConsuming organic food in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMuhammad Saidul Islamen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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