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https://hdl.handle.net/10356/6617
Title: | Marketing strategies for Singapore consulting firms | Authors: | Xie, Tong. | Keywords: | DRNTU::Engineering::Civil engineering::Construction management | Issue Date: | 2005 | Abstract: | Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation. | URI: | http://hdl.handle.net/10356/6617 | Research Centres: | Centre for Advanced Construction Studies | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | CACS Theses |
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CACS_THESES_127.pdf Restricted Access | 1.72 MB | Adobe PDF | View/Open |
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