Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/6617
Title: Marketing strategies for Singapore consulting firms
Authors: Xie, Tong.
Keywords: DRNTU::Engineering::Civil engineering::Construction management
Issue Date: 2005
Abstract: Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.
URI: http://hdl.handle.net/10356/6617
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CACS Theses

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