Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/6624
Title: Chinese culture and relationship marketing in the Chinese construction industry
Authors: Yu, Qi Wei.
Keywords: DRNTU::Engineering::Civil engineering::Construction management
Issue Date: 2006
Abstract: A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture.
URI: http://hdl.handle.net/10356/6624
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CACS Theses

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