Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/6624
Title: | Chinese culture and relationship marketing in the Chinese construction industry | Authors: | Yu, Qi Wei. | Keywords: | DRNTU::Engineering::Civil engineering::Construction management | Issue Date: | 2006 | Abstract: | A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture. | URI: | http://hdl.handle.net/10356/6624 | Research Centres: | Centre for Advanced Construction Studies | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | CACS Theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
CACS_THESES_133.pdf Restricted Access | 10.02 MB | Adobe PDF | View/Open |
Page view(s) 50
472
Updated on Mar 28, 2024
Download(s)
4
Updated on Mar 28, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.