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Title: Adaptation of western marketing concepts for the Indonesian construction industry
Authors: Hartanto, Felix.
Keywords: DRNTU::Engineering::Civil engineering::Construction management
Issue Date: 2005
Abstract: The purpose of this study was to form appropriate and suitable marketing concepts for the Indonesian construction industry, which are adapted from western marketing concepts but under consideration of Indonesian people and Indonesian construction industry characteristics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:CACS Theses

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