Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/66601
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jitmahanirun, Natpapat | - |
dc.date.accessioned | 2016-04-18T08:43:54Z | - |
dc.date.available | 2016-04-18T08:43:54Z | - |
dc.date.issued | 2016 | - |
dc.identifier.uri | http://hdl.handle.net/10356/66601 | - |
dc.description.abstract | The study examines the effect of an external factor (i.e. celebrity posts on social media), internal factors (i.e. celebrity importance and self-complexity) and their interaction on materialism. Social comparison was speculated to be one possible mechanism that mediates the effect of exposure to media figures on materialistic orientation. The results found no direct effect of exposure to celebrity posts on Facebook on materialism. However, we found an interplay between celebrity influence and the degree to which an individual perceives the celebrity as important to the self, suggesting a specific effect when there is a person-situation match. In addition, social comparison was found to positively correlate with materialism. Surprisingly, higher self-complexity did not make people become more resistant to the effect of celebrity posts on Facebook, regardless of the degree of celebrity importance. Results and implications are discussed along with the suggestions for future direction. | en_US |
dc.format.extent | 57 p. | en_US |
dc.language.iso | en | en_US |
dc.rights | Nanyang Technological University | - |
dc.subject | DRNTU::Social sciences::Psychology::Experimental psychology | en_US |
dc.title | Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Wan Ching | en_US |
dc.contributor.school | School of Humanities and Social Sciences | en_US |
dc.description.degree | Bachelor of Arts | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | HSS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Jitmahanirun_Natpapat_FYP_U1231061C.pdf Restricted Access | 562.32 kB | Adobe PDF | View/Open |
Page view(s)
354
Updated on Mar 28, 2024
Download(s) 50
29
Updated on Mar 28, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.