Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/66830
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dc.contributor.authorTan, Jia Hui
dc.date.accessioned2016-04-27T06:06:24Z
dc.date.available2016-04-27T06:06:24Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10356/66830
dc.description.abstractThis study was conducted to address the gap in existing literature in establishing the relationship between the need for closure (NFC) and variety-seeking behaviour, therefore facilitating a better understanding of the psychological mechanisms accounting for the differences in consumers’ purchasing behaviour. Previous research suggested environmental noise as one of the situational factors that affects the two posited construct. Therefore, this present study aims to validate the effect of NFC on variety-seeking behaviour during choice-task scenario, under different environmental noise manipulation. 40 undergraduates from Nanyang Technological University (NTU) were recruited for this study. Participants were required to complete a questionnaire that consisted of the need for closure scale (NFCS), choice-task scenario, and demographic survey. Results indicated a statistically insignificant negative correlation between the two constructs. Reasons that could account for the results are discussed and examined. Recommendations in regards to the current and future studies are also posited.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Psychologyen_US
dc.titleRelationship between variety-seeking behaviour and need for closureen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKenichi Itoen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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