Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/66838
Full metadata record
DC FieldValueLanguage
dc.contributor.authorTeo, Elissa Shiting
dc.contributor.authorOng, Isadora Min Li
dc.contributor.authorGoh, Jaime Shi Hui
dc.contributor.authorSai, Fengjia
dc.date.accessioned2016-04-27T09:09:47Z
dc.date.available2016-04-27T09:09:47Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10356/66838
dc.description.abstractSavvy Silvers is a campaign to help senior citizens aged 50 and above learn how to use their smartphones efficiently, and subsequently, independently. It also aimed to dispel fear and increase confidence for senior citizens who are still hesitant about embracing smartphone technology. Savvy Silvers stemmed not only from personal experiences with senior citizens, but is also in accordance with Singapore’s digital inclusion efforts and a national move towards being a Smart Nation. To find out what senior citizens wanted to learn, we conducted a survey and hence designed a comprehensive smartphone curriculum. This culminated into a series of lessons where senior citizens learnt how to use their smartphones in a conducive and interactive environment in the heartlands. Intergenerational learning between senior participants and youth volunteers was also one of the key features of these smartphone lessons. This report examines the rationale for this campaign, discusses the executional tactics implemented in rolling out the campaign and the impacts of these strategies used. Significant achievements and recommendations to widen the scope of the project are also discussed. The lifespan of Savvy Silvers will be extended beyond its intended duration as partners including the People’s Association and the Infocomm Development of Authority have expressed interest in rolling out the Savvy Silvers smartphone lessons to other parts of Singapore, developing it into a nation-wide movement.en_US
dc.format.extent341 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaignsen_US
dc.titleSavvy silvers : a campaign to teach senior citizens aged 50 and above learn how to use their smartphones efficiently and subsequently, independentlyen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKairiah Mohd Taminen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
Files in This Item:
File Description SizeFormat 
CS:15:005 Savvy Silvers Final Report and Appendix.pdf
  Restricted Access
CS/15/005 Savvy Silvers Final Report and Appendix21.24 MBAdobe PDFView/Open

Page view(s) 50

626
Updated on Nov 12, 2024

Download(s) 50

75
Updated on Nov 12, 2024

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.