Moving up or down : power distance belief and the asymmetric effects of vertical brand extension
Date of Issue2016-05-11
College of Business (Nanyang Business School)
Over the past five years of Ph.D. studies, I have received plenty of support and guidance from many people. I would like to express my most sincere appreciation and thanks to my advisors Professor Sharon Ng and Professor Elison Lim, who are great mentors, colleagues, and friends. I would like to thank them for encouraging my interest in research and for leading me to grow as a researcher. Their rich knowledge, wisdom and openness all made my graduate study an enjoyable and rewarding journey. I am especially grateful to the cogent and critical comments that they patiently provided from the very beginning to the completion of my dissertation. I am also thankful to my dissertation committee members - Professor Chi-yue Chiu and Professor Kuangjie Zhang, for their valuable advice and suggestions for improving the quality of my dissertation. In addition, I am also grateful to other faculty members in the Division of Marketing and International Business (MIB), for their helpful comments on earlier drafts of this dissertation. I would like to thank my doctoral fellows and friends at NBS for helping me get through the doctoral program through their encouragement and support. I also would like to express my sincere gratitude to the Institute on Asian Consumer Insight, who kindly provided financial support for my dissertation research and graduate studies in the fifth year. And last but not least, many thanks to my family for always being there when I needed them and making this journey possible.