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Title: 'Enough' is enough : frugality as an alternative lifestyle choice
Authors: Lim, Feng Ling
Keywords: DRNTU::Visual arts and music
Issue Date: 2016
Abstract: Frugality is an attribute that is shaped by various factors such as one’s culture, society, living environment and religion. The practice of frugality is apparent amongst the Singapore pioneering generation. However, due to the nation’s economic prosperity in recent years, frugality as a way of life has become irrelevant to the Singapore’s millennial youths. As a result, an increasingly materialistic culture contributes to a wasteful, over-consuming society. Drawing inspirations from the designer's grandparents, "Enough" is enough investigates frugal practices and values of Singapore's pioneer generations and how it could be adopted for the millennial in order to cultivate a more sustainable lifestyle. The project aims to increase awareness of our everyday consumption through the use of graphic design, to revive the concept of frugality as a ‘baby step’ towards global sustainability goals.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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