Public trust of the press and factors affecting news credibility.

Abstract

Credibility of the press depends on public perception as well as its own performance. One of the factors that affect public perception of press credibility is personal involvement, which can be measured by membership of a particular group or personal stand on an issue. Using Singapore as an example, this study examined the impact of personal involvement on public perception of press credibility. Through a survey of 973 Singaporean adults, this study attempted to find out that if membership of ethnic and religious groups as well as personal stand on two public issues can affect individualse assessment of relevant news coverage.