Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/68878
Title: Examining users’ discerned authenticity of online reviews
Authors: Chew, Loo Hong
Kosnatha, Fendy
Sim, Kim Heng
Keywords: DRNTU::Library and information science
Issue Date: 2016
Abstract: Online review websites, such as TripAdvisor, have gained widespread popularity in the recent years due to its ease and simplicity for consumers to share their post-purchase experience with other consumers. However, some have abused this platform by writing fake reviews, usually with the intention to extol their products or to undermine their competitors. Therefore, it is imperative for consumers to be aware and able to correctly distinguish between an authentic and fake review. This paper aims to provide a validated framework, consisting of perceived comprehensibility, specificity, exaggeration and negligence, on how consumers discern the authenticity of online reviews. This will be achieved by reviewing the relevant literature, and to use both qualitative and quantitative techniques for further analysis of the secondary data obtained in this project. The results derived will be discussed and evaluated to determine the level how consumers’ epistemic beliefs impact the discerned authenticity of online reviews. Finally, this paper concludes with a summary to support the entire research that was conducted, and proposes some research directions for future work.
URI: http://hdl.handle.net/10356/68878
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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