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Title: Business & product development of a customer loyalty platform
Authors: Yeh, Raymond Jing Xiang
Keywords: DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer system implementation
Issue Date: 2017
Abstract: The aim of the project is to document the process of starting up a technology company from business conceptualisation to the deployment of an enterprise ready application on relevant cloud infrastructure. The program will be aplatform for businesses to manage their customer loyalty program. It features an easy-to-sign-up process using only the customers' emails, allowing businesses to capture customer information with low bounce rate. Besides application development, the project will explore concepts such as virtualisation, load balancing and auto scaling to create an enterprise ready environment for the application.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SCSE Student Reports (FYP/IA/PA/PI)

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