Business strategies of gen-sets retailers in New Zealand in a changed regulatory environment.

Abstract

This dissertation provides an insight into the reformed industry concentration; the supply and demand relationship; and, the impact on the secondary electricity suppliers, i.e. generating set (Gen-set) retailers, which have traditionally served as a backup to supplement the erratic supply. The emphasis is on analysing the dynamics of government reforms, policies and environmental changes through a series of supply and demand scenarios, showing the factors that will influence the growth and development of the Gen-sets industry. Finally, an analysis of the various competitive factors among the Gen- set retailers is performed to explore new market opportunities for the Gen-set retailers.