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Title: Research on tourist brand-building in six ancient towns in South China.
Authors: Chen, Xianghong.
Guo, Xiaoyang.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2005
Abstract: Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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