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Title: The effects of discounting in a highly competitive Asian market
Authors: Amita Sood
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2002
Abstract: The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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