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https://hdl.handle.net/10356/7156| Title: | The effects of discounting in a highly competitive Asian market | Authors: | Amita Sood | Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2002 | Abstract: | The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context. | URI: | http://hdl.handle.net/10356/7156 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_12.pdf Restricted Access | 2.76 MB | Adobe PDF | View/Open |
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