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Title: Philips China : business challenges in the colour television market
Authors: Chew, Andrew Chin Hui
Lee, Siew Fun
Peng, Hongjiang
Qian, Jianyu
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2003
Abstract: This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through interviews and market visits.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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