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Title: Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
Authors: Chew, Siew Hwee.
Nur Halimah Chew Abdullah.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: The research objective is to propose and test possible differences for VS in divergent cultures. Literature suggests that VS can be driven both intrinsically (e.g. need for uniqueness or affiliation) and extrinsically (e.g. different purchasing contexts). However, some of these drivers may be culturally-bound.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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