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https://hdl.handle.net/10356/7199Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chua, Matthew Han Ming. | en_US |
| dc.date.accessioned | 2008-09-18T07:41:28Z | - |
| dc.date.available | 2008-09-18T07:41:28Z | - |
| dc.date.copyright | 2002 | en_US |
| dc.date.issued | 2002 | - |
| dc.identifier.uri | http://hdl.handle.net/10356/7199 | - |
| dc.description.abstract | In this study, consumer behavioral explanations are sought to support the conceptual soundness and benefits of the Goodyear model to brand managers. Two separate sub-studies are undertaken, corresponding to two different stages of the Goodyear model. | en_US |
| dc.format.extent | 132 p. | - |
| dc.language.iso | en | - |
| dc.rights | Nanyang Technological University | en_US |
| dc.subject | DRNTU::Business::Marketing::Product management | - |
| dc.subject | DRNTU::Business::Advertising::Product | - |
| dc.title | Classic branding and new perspectives : moving from brand as reference to brand as personality to brand as icon. | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.school | Nanyang Business School | en_US |
| dc.description.degree | Master of Business | en_US |
| item.grantfulltext | restricted | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | NBS Theses | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_159.pdf Restricted Access | 6.15 MB | Adobe PDF | View/Open |
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