Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/72096
Title: Assessing the impact of sponsorship on performance motivation among middle-distance track & field athletes in Singapore
Authors: Lossinic, J
Keywords: DRNTU::Social sciences
Issue Date: 2017
Abstract: The purpose of this qualitative study is to examine the extent and effectiveness of extrinsic motivation, in particular, sponsorship, on the performance motives of track and field athletes in Singapore. This study may contribute to the Singapore Athletics Association’s existing knowledge in encouraging athletes to take up track and field beyond secondary school level. The participants involved are eight middle-distance track and field athletes (5 sponsored and 3 non-sponsored) who were selected based on a convenience sampling. They were then interviewed face-to-face. The results are discussed in light of a few motivation theories, namely Self-Determined Theory, Attribution Theory and McClelland's Theory of Needs. One main finding that extrinsic reward serves as a reinforcement mechanism to the athletes’ intrinsic motivation, specifically their competence and purpose. It plays a supporting but significant role in the maintenance of the athletes’ performance motivation.
URI: http://hdl.handle.net/10356/72096
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
HAa14_Graduation Project.pdf
  Restricted Access
496.22 kBAdobe PDFView/Open

Page view(s) 10

109
Updated on Nov 25, 2020

Download(s) 10

13
Updated on Nov 25, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.