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https://hdl.handle.net/10356/7220| Title: | A strategic approach to marketing tourism attractions via the internet : the case of Vietnam | Authors: | Dang, Thi Thanh Van | Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2001 | Abstract: | The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet. | URI: | http://hdl.handle.net/10356/7220 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-THESES_178.pdf Restricted Access | 1.73 MB | Adobe PDF | View/Open |
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