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Title: A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
Authors: Dang, Thi Thanh Van
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2001
Abstract: The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Theses

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